Projects Beam
Digital Baroque
Club Joy
Window Matrix
Machine Flowers
Control Case

Professional ExperienceMKG Meta Stage
MKG F1 x Bratz
MKG Other Work
Kingdom Productions
Other Experience

Working across multimedia experiential work, conceptual lighting, creative product design and visualization.

Currently studying Industrial Design at the University of Cincinnati College of Design, Architecture, Art, and Planning.

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MKG Bratz x F1

Collaborative Concept Project

A 30’ x 30’ trackside activation for Bratz at Formula 1.

Designed to amplify the “unapologetic” aesthetic of Bratz
with the high-performance world of F1, drawing in fans of all ages and genders.

3D Design in collaboration with Duy Nguyen
Graphic design by Caitlin Berendt and Laura Masur

Touchpoints

Entry Archway
Inspired by F1 starting lights,
guests walk under a suspended,
animated lighting fixture.

Photo Moment
A custom F1 car with Bratz wrap, decals,
and a chrome and neon garage background.
Guests are invited to pose for photos in the space.

Customization Station
With various Bratz and F1-inspired templates,
guests can customize and leave with their own embroidered racing patch.

Assets

Color Pallete developed by graphics team.
Colors were selected to incorporate Bratz’ attitude with F1’s speed & performance.

Graphic Assets developed by graphics team with additional direction from 3D design.
Assets were designed to be incorporated across all surfaces, screens, and merchandise.

Look & Feel Moodboard, Material Board

Space Blockout

Space Floorplan

Touchpoint 1 Entry Archway

Screens are embedded within faux stoplights.
Suspended on standard trusses, they display
various bitmapped graphic animations.

Touchpoint 2 Photo Moment

The photo moment spotlights a “Bratz-ified” F1 car with custom design flair.
It appears in a stylized workshop/garage environment, with sticker-bombed chrome lockers,
Bratz-themed racing gear, and diffused lighting from below and behind.

Touchpoint 3 Customization Station

This station lets attendees create their own embroidered patches, using various design templates and color palettes. Submitted designs are created with embroidery machines. A chrome, sticker-bombed desk & backlit elements match the previous photo moment.

All screen graphics developed by Laura Masur and Caitlin Berendt.
Attendees’ order number, paired with status of their patch, is displayed behind the desk.
Real-time updates let guests explore the rest of the activation while they wait.

Tube Shelf Display

Concept and design by Duy Nguyen.
Bratz dolls are displayed in transparent tubing, wearing custom F1 racing suits.
Tubes are covered in stickers, and dolls are lit from above and below for dramatic effect.